For better health, know your Cholesterol Ratio

Web Site Privacy Statement At AstraZeneca Canada Inc. (“AstraZeneca Canada”), we respect the privacy of our Web site visitors. We protect and control the collection, use and disclosure of personal information of individuals that visit this Web site, in accordance with applicable Canadian privacy laws. This Web Site Privacy Statement (“Privacy Statement”) summarizes our personal information management practices for this Web site. By visiting this Web site, you consent to the collection, use and disclosure of your personal information as described in this Privacy Statement. AstraZeneca Canada reserves the right to modify the terms and conditions of this Privacy Statement at any time, and such modifications shall be effective immediately upon posting of the modified Privacy Statement on this Web site. You agree to review this Privacy Statement periodically to be aware of such modifications, and your continued use of the Web site following the posting of any modified terms shall be deemed to be your conclusive acceptance of the modified Privacy Statement. If you do not agree with any modifications posted by AstraZeneca Canada, your sole and exclusive remedy is to discontinue use of this Web site. Please note that AstraZeneca Canada also has a Privacy Policy which outlines our personal information management practices applicable to personal information collected, used or disclosed by AstraZeneca Canada offline. This Privacy Policy can also be found on this web site. Generally speaking, “personal information” means information about an identifiable individual, including information such as your name, address, e-mail address, personal health information, and other information that you may choose to voluntarily provide to AstraZeneca Canada by e-mail or through this Web site. We take reasonable steps to ensure that the personal information you provide online is secure. However, as the security of electronic systems or e-mail cannot be guaranteed, we do not recommend sending sensitive personal information to AstraZeneca Canada electronically. Please exercise caution if you choose to provide sensitive personal information. You should only do so if you are comfortable providing such information where security cannot be guaranteed. Other sites to which we provide links may be governed by different policies. AstraZeneca Canada does not assume responsibility for the content or information practices of these other Web sites, and we strongly encourage all Web visitors to review the privacy statements and policies of all externally-linked sites. Personal Information Management Practices AstraZeneca Canada collects personal information from you when you voluntarily provide it through your access and use of this Web site. For example, we may collect your personal information through this Web site when you choose to: (i) participate in online contests, promotions, surveys or polls, or request e-mail updates; (ii) provide us with feedback or send us an e-mail through the Contact Us section; or (iii) register for interactive portions of this Web site that may be offered. By providing your personal information to us electronically, you consent to the collection, use and disclosure of your personal information as described in this Privacy Statement. We use personal information for the purposes for which you provide it to us, and as permitted or required by law. In particular, we use personal information that you provide electronically for purposes that include: (i) administering online contests, promotions, surveys or polls in which you choose to participate; (ii) processing your requests for, and sending you, e-mail updates and any other information you have requested about our products and services; (iii) responding to your feedback, questions and comments about us and our products and services; (iv) completing and administering your registration for interactive portions of our Web site; (v) understanding how we can improve the Web site and our products and services; and (vi) assessing Web site use and traffic. We may disclose your personal information with your prior consent or as permitted or required by law. We permit limited and secured access to personal information by authorized organizations that we hire to perform services on our behalf, including assisting in processing, storing or warehousing the personal information that you voluntarily provide to us electronically. AstraZeneca Canada uses contractual or other means to require these third parties to commit to protecting personal information to a level comparable to that provided by AstraZeneca Canada. Some of these third parties may be located outside of Canada and, as such, they are subject to foreign laws including laws that may require disclosure of personal information to foreign government authorities. Certain links on this Web site lead to Web pages hosted on servers that are owned or managed by third parties, including companies affiliated with AstraZeneca Canada, and other third parties that provide services to AstraZeneca Canada. You should review the privacy policies of the owners of these Web pages before providing any personal information on these pages. The nature of the Internet is such that it passively and automatically collects certain information about a user's traffic patterns linked to their Internet Protocol (IP) addresses. These are unique Internet "addresses" assigned to all Web users by their Internet Service Providers (ISP). IP addresses are automatically logged by Web servers. While the IP address does not identify an individual on its face, it may, with the cooperation of the ISP, be used to locate and identify an individual using the Web. In instances of criminal malfeasance, AstraZeneca Canada may share IP addresses with appropriate investigative bodies authorized to investigate breaches of security. Server logs: Our servers automatically log information about visits to our Web site in the normal course of establishing and maintaining Web connections. Server logs record statistical information, such as visitors' IP addresses, type of operating systems, time and duration of visit, Web pages requested, and identify categories of visitors by items such as domains and browser types. These statistics are reported in aggregate form to us and are used to improve our Web site and ensure that it provides the optimal Web experience for visitors. We do not link server log information to any other data, in a way that would enable us to identify individual visitors. However, we may review server logs for security purposes, for example, to detect intrusions into our network. The possibility therefore exists that server log data, which contains visitors' IP addresses, could in instances of criminal malfeasance be used to trace and identify individuals. In such instances, raw data logs would be shared with appropriate investigative bodies authorized to investigate such breaches of security. Cookies: As with many other Web sites, our site makes use of session and permanent “cookie” technology. Cookies are small text files that contain a unique identification number that is automatically deposited on a visitor’s computer. This information helps us determine, in the aggregate, the total number of visitors to the site on an ongoing basis and the types of Internet browsers (e.g. Netscape Navigator or Internet Explorer) and operating systems (e.g. Windows or MacIntosh) used by our visitors. This information is used to facilitate and enhance your online visits. We do not cross-reference the information automatically collected through “cookies” with any type of personal information that is voluntarily offered on or through this Web site. The use of cookie technology is common on the Internet, and many Internet browsers are initially configured to accept cookies automatically. If you would prefer not to accept cookies, you can set your Internet browser to notify you when your computer is receiving a cookie or to refuse cookies automatically. To re-adjust your Internet browser’s cookie options, please refer to the instruction documentation of your particular browser, or seek online assistance. We may establish a file of your personal information for the purposes outlined in this Privacy Statement. AstraZeneca Canada will allow you to access, update, correct or delete your personal information that we hold, except as permitted or required by law. In order to access, update, correct or delete your personal information, or for additional information about our online privacy practices, please contact: Privacy Compliance Officer AstraZeneca Canada Inc. 1004 Middlegate Road Mississauga, Ontario Canada L4Y 1M4 Tel: 905-803-4883 or 1-800-565-5877 ext. 4883 Email: privacy.inquiries@astrazeneca.com October, 2006 I have reviewed and agree with the Web Site Privacy Statement

Sex Male Female Check the statement that applies. I have been diagnosed with high cholesterol Someone I know has high cholesterol Neither (i.e. just curious about information on cholesterol)

Do you/they have any other risk factors for heart disease? (check all that apply)

Smoker	Diabetes
Obesity	Family history
High blood pressure

Do you/they know your cholesterol level?

Yes

No

Not Sure

Do you/they know your target cholesterol level?

Yes

No

Not Sure

Have you/they reached your cholesterol targets?

Yes

No

Not Sure

How do you/they manage cholesterol? (check all that apply)

Diet modification	Medication (select one)
Exercise	Other

How would you rate your level of cholesterol knowledge?

Low

Medium

High

Please rate how much you agree with the following statement: I believe I understand the link between high cholesterol and increased risk of heart disease. (Using a scale from 1- 5, where 1= not at all and 5 = completely agree)

1

2

3

4

5

Do you agree or disagree with the following statement: I should be able to control my cholesterol with diet and exercise

Agree

Disagree

Don't know

How concerned are you about your cholesterol being at target?

Not at all concerned

Somewhat concerned

Very concerned

What measure(s) have you/they taken or plan to take to manage your/their Cholesterol since visiting this website? (check all that apply)

Do more exercise	See a doctor to discuss other options to manage Cholesterol
Improve diet	Ask a doctor to start monitoring Cholesterol Ratio

Please indicate how strongly you agree or disagree with each of the statements using a 1 to 7 scale. where a "1" indicates you "disagree completely with the statement," a "4" indicates you "neither agree nor disagree with the statement," and a "7" indicates you "agree completely with the statement." Please select any number from 1 to 7 to indicate your level of agreement

• I consider myself healthier than most people my age
  

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• I’m not very successful at reducing the stress in my life
  

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• I need someone to motivate me to exercise
  

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• I don't address health issues until they become a serious problem
  

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• It is important to be my own doctor
  

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• I schedule regular checkups with my doctor
  

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• I wish my doctor would take more time to explore treatment options other than prescribing medication.
  

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• I notify my doctor immediately if I go off or back on a medication or treatment
  

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• I prefer natural health products medicine to prescription medication
  

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• I would resist taking medication for a chronic condition if it meant taking medication for the rest of my life
  

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• Taking medication for symptom relief makes me feel like I’m just masking what is wrong with me
  

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• I would welcome my pharmacy/pharmacists helping me to keep track of my medications
  

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Could you rate the website's value? (Scale of 1 to 7 – 1 is not valuable at all, 7 is extremely valuable).

1

2

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4

5

6

7

Where did you hear about the site? (select all that apply)

TV	Dietician	Surfing the web
Radio	Doctor	Friends or family
Newspaper	Another website	Other
Magazine	Direct Mail

Is this your first time visiting www.knowyourratio.ca?

Yes

No

Where do you typically get cholesterol information?